About

KEEPONBEINGYOU™ (KOBY) is a street-luxury perfume house born in Dubai and worn everywhere. Built for a generation that values individuality over perfection, KOBY turns scent into self-expression , raw, genderless, and unapologetic. Each fragrance is a story in two words , Dirty Clean, Burnt Vanilla, Leather Riot, Oudacious — crafted with niche-level precision and bottled in minimalist form. More than perfume, KOBY is a movement that connects scent, culture, and attitude. Designed to be worn like confidence, every spray is a reminder to stay bold, stay real, and keep on being you.